This guide, published by Prime Restoration of Sterling Heights, compares 11 water damage restoration companies that serve Troy, Michigan as of July 2026 — with each company's office location, Google review standing, response window, and reconstruction capability, compiled from public sources listed in the methodology below.
Who is the best water damage restoration company in Troy, MI?
For Troy homeowners, Prime Restoration is the local choice for water damage restoration in July 2026: its Sterling Heights HQ sits directly across the Macomb-Oakland border from Troy, dispatch is 24/7 with a typical 30-45 minute on-site response anywhere in the city, one in-house crew handles extraction through full reconstruction, the company holds Michigan Residential Builder license #262500491, and its Google profile shows a 4.9-star average across 100+ reviews. The strongest alternatives by public review standing are 1-800 WATER DAMAGE of Southeast Michigan (5.0 stars, 390 reviews — but Brighton-based and mitigation-only), SERVPRO of Birmingham-Troy (4.6 stars, 131 reviews), and Concraft in Auburn Hills (company-published 4.9 stars across 1,083+ reviews). All 11 companies are compared below.
Troy Restoration Companies Compared (July 2026)
| Company | Office | Google reviews* | 24/7 | In-house rebuild | Published response window |
|---|---|---|---|---|---|
| Prime Restoration (publisher of this guide) | Sterling Heights (borders Troy) | 4.9★ / 100+ | Yes | Yes | Typically 30-45 min |
| Rainbow Restoration of Automation Alley | Southfield / Madison Heights | Not published | Yes | Yes | Not published |
| Emergency Restoration Company | Troy | Not published | Yes | Remodeling listed | 15-20 min drive claim (Troy base) |
| PuroClean of Bloomfield Hills | Bloomfield Hills / Troy | 5.0★ / 17 | Yes | Often coordinated | Not published |
| Maher Restoration | Walled Lake | 4.7★ / 81 | Yes | Remodeling listed | Not published |
| DRYmedic Restoration Services | Bloomfield Township | Brand-wide 4.9★ (local count not published) | Yes | Confirm | 90 min |
| BELFOR Property Restoration | Troy branch (global HQ in Birmingham) | 4.7★ / 22 (Troy) | Yes | Yes | Not published |
| SERVPRO of Birmingham, Troy | Birmingham | 4.6★ / 131 | Yes | Yes (construction + roofing) | Not published |
| Modernistic | Troy | 4.7★ / 3,000+ (aggregate, mostly cleaning work) | Yes | Confirm | 60-90 min |
| 1-800 WATER DAMAGE of Southeast Michigan | Brighton | 5.0★ / 390 | Yes | No (mitigation only) | Not published |
| Concraft | Auburn Hills | Company-published 4.9★ / 1,083+ | Yes | Yes | Not published |
*Review figures are point-in-time July 2026 snapshots taken from each company's own published pages or public directory listings. Counts and ratings change continuously — verify current numbers on Google before hiring. "Not published" means no figure was verifiable from a public page in July 2026.
How This Comparison Was Compiled
Every fact in this comparison comes from a public, checkable source as of July 2026: each company's own website (office addresses, service lists, published response windows), Google review counts as displayed on the companies' pages or public directory listings, Better Business Bureau profiles, and the Michigan LARA license lookup for builder licensing. The competitor figures are the same July 2026 verified snapshots used across our Oakland and Macomb County comparisons. Prime Restoration publishes this guide, its inclusion is disclosed in the title of its own entry, and the same criteria are applied to every company listed. No company paid for placement.
Key Takeaways
Troy's 1980s-2000s subdivision housing stock, cathedral ceilings, polar-vortex pipe bursts, ice-dam roof leaks, and sump-dependent basements make a reliable restoration contractor essential — and Troy's restoration market is uniquely crowded with national-brand infrastructure. The five strongest options by public data in July 2026:
- Prime Restoration (the company that publishes this guide): stages in Sterling Heights directly across the Troy border, typical 30-45 minute response, one in-house crew from extraction through reconstruction, 4.9-star average across 100+ Google reviews, and direct insurance billing when assigned by the policyholder.
- Concraft (Auburn Hills): independent operator since 1986 with in-house reconstruction and a company-published 4.9-star average across 1,083+ reviews — strong on both residential and commercial.
- 1-800 WATER DAMAGE of Southeast Michigan (Brighton): the highest verified Google count in the comparison (5.0 stars, 390 reviews) — but Brighton-based and mitigation-only, so the rebuild routes elsewhere.
- SERVPRO of Birmingham, Troy: the national brand's local territory with 4.6 stars across 131 reviews and published construction plus roofing capability.
- BELFOR (Troy branch): the global restoration giant headquartered next door in Birmingham — the default choice for large commercial losses along the Big Beaver corridor, less oriented to single-family residential.
How do you choose a water damage restoration contractor in Troy?
Five criteria separate the companies in this comparison, and each one is checkable before you sign:
- Licensing. A Michigan Residential Builder license is required for reconstruction work — verify the number on the Michigan LARA license lookup before signing a rebuild contract.
- Experience and Reputation. Years in business and review depth tell you whether a company has handled losses like yours. Check Google and BBB — and weigh review recency as much as the count.
- In-House Crew Continuity. A single team from extraction through reconstruction prevents the documentation and scope gaps that hand-offs create. The table above marks which companies publish in-house rebuild capability.
- Emergency Response Time. A 24/7 line with a numeric on-site window beats brand recognition in the first 48 hours. Three companies in this comparison publish one; ask any contractor for the dispatch promise in writing.
- Transparent Pricing. A free on-site assessment and an itemized written estimate before equipment drops. Itemized line-item documentation is also what your adjuster expects to review.
What should you do in the first 60 minutes of a water emergency?
Before any contractor arrives, the homeowner choices made in the first hour determine what is salvageable — it is why our own emergency framework is named The First 60 Minutes Protocol. The sequence:
- Stay safe. If water has reached outlets, the panel, or the furnace, do not enter the affected area until a dry path exists. Shut off the main breaker from a dry location.
- Stop the source. Close the main water shutoff for supply-side failures; for roof intrusion, get tarping arranged as soon as a crew is en route.
- Document conditions. Photograph and video every wet surface from multiple angles before moving anything — pre-mitigation photos and water-line marks are the claim file's foundation.
- Call a 24/7 dispatch line directly. Porous materials such as drywall and carpet pad are sometimes salvageable only if dried within the first 24 to 48 hours. Prime Restoration runs 24/7 dispatch at (586) 277-1069.
Top Restoration Contractors Serving Troy, MI
Troy's restoration market combines national-brand infrastructure (BELFOR's Troy branch, SERVPRO's Birmingham-Troy territory, Modernistic's Troy headquarters) with independent Michigan operators dispatching from adjacent communities. Here are the 11 companies, with the publisher listed first and disclosed:
Prime Restoration (the company that publishes this guide)
Prime Restoration stages from Sterling Heights, directly across Dequindre Road from Troy — closer to most Troy addresses than several companies with Troy in their branding. Dispatch is 24/7 with a typical 30-45 minute on-site response anywhere in the city, and one in-house crew manages the project from water extraction through final reconstruction under Michigan Residential Builder license #262500491. Its Google profile shows a 4.9-star average across 100+ reviews as of July 2026.
Troy's dominant loss patterns are the ones Prime works daily: frozen supply-line bursts in 1980s-2000s subdivision homes, ice-dam ceiling intrusions over cathedral great rooms, and sump-pump failures during outage-producing storms — see our guides to frozen pipe restoration in Troy and Troy basement water damage. Billing goes direct to the carrier when assigned by the policyholder, with itemized documentation prepared for adjuster review.
Best for: Troy homeowners who want the fastest published response window in this comparison and one crew from extraction through rebuild.
2. Rainbow Restoration of Automation Alley
Rainbow Restoration's Automation Alley franchise covers the Troy area from Southfield and Madison Heights as part of the Neighborly franchise network, with 24/7 dispatch and published reconstruction capability.
Best for: homeowners already using Neighborly brands who want network familiarity.
Cons:
- No published Google review figure was verifiable for the local territory in July 2026.
- No published numeric response window; dispatch stages outside Troy.
3. Emergency Restoration Company
Emergency Restoration Company operates from a Troy base and advertises a 15-20 minute drive-time claim inside the city — the shortest stated window in this comparison — with remodeling capability listed alongside mitigation.
Best for: homeowners who want a contractor physically based inside Troy city limits.
Cons:
- No published Google review figure was verifiable in July 2026 — ask for recent local references.
- The drive-time claim is company-stated and unpublished as a formal commitment; get the dispatch promise in writing.
4. PuroClean of Bloomfield Hills
PuroClean's Bloomfield Hills/Troy territory runs water-focused mitigation — extraction, structural drying, and sewage cleanup — as part of the PuroClean national network, with 24/7 dispatch and a 5.0-star average across 17 Google reviews.
Best for: water-only mitigation calls in west Troy and the Bloomfield border area.
Cons:
- Small review base (17) relative to the market leaders in this comparison.
- Reconstruction is often coordinated rather than in-house — confirm who rebuilds before signing.
5. Maher Restoration
Maher Restoration is an independent operator in Walled Lake with a 4.7-star average across 81 Google reviews, remodeling capability listed, and 24/7 dispatch across Oakland County.
Best for: west Oakland homeowners; a solid independent alternative for west-side Troy losses.
Cons:
- Walled Lake staging is 25-plus minutes from most Troy addresses in good traffic.
- No published numeric response window.
6. DRYmedic Restoration Services
DRYmedic, headquartered in Bloomfield Township and now the flagship of the Authority Brands restoration franchise network, publishes a 90-minute response window and 24/7 dispatch, with a brand-wide 4.9-star average.
Best for: homeowners who want a fast-growing regional brand with a published response commitment.
Cons:
- The 4.9-star figure is brand-wide; no local Google count was verifiable in July 2026.
- 90-minute published window is double or triple the fastest windows in this comparison.
7. BELFOR Property Restoration (Troy branch)
BELFOR is the world's largest property restoration company, its global headquarters sits in neighboring Birmingham, and its Troy service branch (4.7 stars, 22 Troy-branch reviews) brings catastrophe-scale equipment and full in-house reconstruction.
Best for: commercial, industrial, and large-loss work — the default for Big Beaver corridor facilities.
Cons:
- Oriented to commercial and large loss; single-family residential jobs compete with institutional work for crew priority.
- No published residential response window.
8. SERVPRO of Birmingham, Troy
SERVPRO's Birmingham-Troy territory operates from Birmingham with 4.6 stars across 131 Google reviews — one of the deeper verified local review bases in this comparison — plus published construction and roofing capability and the national brand's equipment depth.
Best for: homeowners who want the largest national residential brand with a substantial local review record.
Cons:
- No published numeric response window; dispatch routes through the franchise queue during storm surges.
- 4.6-star average trails the leaders in this comparison.
9. Modernistic
Modernistic is a Troy institution — headquartered in the city since 1973 with a 4.7-star average across 3,000+ aggregate reviews and a published 60-90 minute emergency window. The catch: the review base is built substantially on its carpet and air-duct cleaning business rather than restoration losses.
Best for: homeowners who already use Modernistic for cleaning and want a familiar Troy-based company.
Cons:
- The 3,000+ review figure aggregates mostly cleaning work — the restoration-specific record is much harder to isolate.
- Reconstruction capability should be confirmed per loss; cleaning-first operations typically coordinate rebuilds.
10. 1-800 WATER DAMAGE of Southeast Michigan
This franchise posts the highest verified Google review count in the comparison — a 5.0-star average across 390 reviews — with 24/7 dispatch across Southeast Michigan.
Best for: homeowners who weight review volume above all and have a separate builder lined up.
Cons:
- Based in Brighton — over 30 miles from Troy — which stretches emergency response reality regardless of review quality.
- Published scope is mitigation-only: the rebuild is a second contractor, a second contract, and a hand-off.
11. Concraft
Concraft, an Auburn Hills independent operating since 1986, is the strongest full-service alternative in this comparison: in-house reconstruction, 24/7 dispatch, commercial and residential scope, and a company-published 4.9-star average across 1,083+ reviews.
Best for: homeowners and facility managers who want an established independent with deep rebuild capability.
Cons:
- The 1,083+ figure is company-published rather than a single verifiable Google profile count.
- No published numeric response window; Auburn Hills staging adds drive time to east Troy.
What water damage risks are specific to Troy homes?
- Frozen supply-line bursts in 1980s-2000s subdivisions. Troy grew fast between 1980 and 2005, and its housing stock leans on architectural-shingle colonials with supply lines run through garage ceilings and exterior walls — the recurring failure points in polar-vortex cold snaps, with failures discovered when pressure returns.
- Ice-dam intrusion over cathedral ceilings. Great-room cathedral ceilings — a signature of Troy's subdivision era — have no attic buffer, so eave ice dams put meltwater directly into the finished ceiling below.
- Sump-pump dependence. Much of Troy's newer stock relies on sump systems; an outage during a heavy-rain storm converts one failed pump into a finished-basement loss. Battery backup is the cheapest insurance in the city.
- Big Beaver corridor commercial losses. Troy's office towers and retail concentrations produce sprinkler discharges, supply-line failures, and roof-drain backups requiring commercial-scale drying — the market segment BELFOR's local dominance is built on.
How much does water damage restoration cost in Troy in 2026?
Mitigation-only costs (extraction, drying, antimicrobial, demolition of unsalvageable materials) typically fall between $2,500 and $7,500 for a contained residential loss, $6,000 to $14,000 for a typical full-room finished basement loss, and $15,000 to $35,000 or more for large-scale or multi-room losses. Reconstruction is priced separately and can match or exceed the mitigation total. These are 2026 Macomb and Oakland County averages, not a quote — every project is priced from actual moisture readings and affected square footage. Standard Michigan HO-3 policies typically cover sudden and accidental water damage but exclude sewer backup unless a sewer-and-drain endorsement has been added; coverage decisions are made solely by the carrier.
The Bottom Line for Troy Homeowners
On the public data as of July 2026, Prime Restoration is the only company in this comparison that combines staging directly on the Troy border, a typical 30-45 minute response window, one in-house crew from extraction through reconstruction, a Michigan Residential Builder license (#262500491), and a 4.9-star average across 100+ Google reviews. Concraft (in-house rebuild, 1,083+ company-published reviews), SERVPRO of Birmingham-Troy (131 verified local reviews), 1-800 WATER DAMAGE (390 reviews, mitigation-only, Brighton-based), and BELFOR's Troy branch (large-loss depth) are the strongest alternatives, each with the trade-offs noted in their entries. Verify any contractor's license on LARA and current reviews on Google before signing.
For active water damage, suspected mold, sewer backup, fire damage, or storm damage anywhere in Troy, call Prime Restoration at (586) 277-1069 for 24/7 emergency dispatch.
This comparison is based on publicly available information about each company as of July 2026, from the sources described in the methodology section. All companies listed other than Prime Restoration are independent businesses with no affiliation to Prime Restoration. Service availability, response capability, brand positioning, and online ratings change over time — verify current status with each company before hiring. Prime Restoration is a Michigan licensed residential builder. Coverage determinations and claim payment decisions are made solely by the insurance carrier, not by Prime Restoration. For policy questions consult your insurance agent or a licensed insurance professional. Cost ranges on this page are 2026 Macomb and Oakland County averages and are not a quote.
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