Privacy Policy

Prime Restoration (“Company,” “we,” “us,” or “our”) operates the website primerestorationllc.com (the “Site”) and provides water damage restoration, fire damage restoration, mold remediation, and related services in Southeast Michigan (the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or engage our Services. By accessing or using our Site or Services, you acknowledge that you have read, understood, and consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of the Site and Services immediately.

1. Information We Collect

Personal Information You Provide

When you submit a form, request a quote, schedule a service, or otherwise contact us, we may collect the following personal information:

• Full name
• Email address
• Phone number (including mobile)
• Physical address and/or service address
• Insurance provider and policy information
• Description of property damage, including photographs and videos you submit to us
• Any other information you voluntarily provide through forms or communications

Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and usage, including but not limited to:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Operating system and device type
• Referring URLs and exit pages
• Pages visited, time spent on pages, and click patterns
• Date and time of visits
• Information collected through cookies, pixel tags, web beacons, and similar technologies

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information when you visit our Site. Cookies are small data files placed on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expired). These technologies help us analyze Site traffic, customize content, remember your preferences, and measure the effectiveness of our marketing. You may disable cookies through your browser settings; however, doing so may limit your ability to use certain features of the Site. By continuing to use the Site without adjusting your cookie settings, you consent to our use of cookies.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• Service delivery: To provide, manage, and fulfill the restoration services you request, including scheduling, inspections, estimates, and project completion
• Communication: To respond to your inquiries, send service updates, appointment confirmations, invoices, and follow-up communications
• Insurance coordination: To communicate with your insurance provider on your behalf when you authorize us to do so
• Marketing and promotions: To send promotional materials, newsletters, or special offers that may be of interest to you (you may opt out at any time)
• Site improvement: To analyze usage trends, monitor Site performance, and improve our Site, Services, and user experience
• Legal compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests
• Safety and fraud prevention: To protect against, investigate, and prevent fraudulent, unauthorized, or illegal activity

3. Information Sharing and Disclosure

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

• Service providers and subcontractors: We may share information with trusted third-party vendors who assist us in operating our business, including but not limited to payment processors, analytics providers, email service providers, scheduling software, and subcontractors performing restoration work
• Insurance companies: When you authorize us, we may share project details, photographs, estimates, and documentation with your insurance provider to facilitate claims processing
• Legal requirements: We may disclose information if required to do so by law, or in the good faith belief that such disclosure is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud, act in urgent circumstances to protect personal safety, or protect against legal liability
• Business transfers: In the event of a merger, acquisition, asset sale, reorganization, bankruptcy, or similar business transaction, your personal information may be transferred to the acquiring entity. We will provide notice before your personal information becomes subject to a different privacy policy
• With your consent: We may share your information for any other purpose disclosed to you at the time we collect the information, or with your explicit consent

4. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include, but are not limited to, encryption of data in transit, secure hosting infrastructure, and access controls limiting employee access to personal information on a need-to-know basis.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot promise absolute security of your data. You acknowledge that you provide your personal information at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site or any third-party platform. In the event of a data breach, we will notify affected individuals and applicable regulatory authorities as required by law.

5. Third-Party Links

Our Site may contain links to third-party websites, services, or applications that are not operated or controlled by us, including but not limited to social media platforms, review sites, and payment processors. We are not responsible for the privacy practices, content, or security of any third-party websites. We strongly encourage you to review the privacy policy of every site you visit. Inclusion of any link does not imply endorsement, sponsorship, or affiliation with the linked site.

6. Children’s Privacy

Our Site and Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to delete such information promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the contact information provided below.

7. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information under applicable state or federal laws. These rights may include:

• Access: The right to request a copy of the personal information we hold about you
• Correction: The right to request correction of inaccurate or incomplete personal information
• Deletion: The right to request deletion of your personal information, subject to certain legal exceptions
• Opt-out of marketing: The right to opt out of receiving promotional communications from us at any time by following the unsubscribe instructions in our emails or by contacting us directly
• Withdraw consent: Where processing is based on consent, the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to verifiable requests within a reasonable timeframe as required by applicable law. We may request additional information to verify your identity before fulfilling your request. We will not discriminate against you for exercising any of your privacy rights.

8. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations. Specifically:

• Service records: Project documentation, estimates, invoices, and related records may be retained for a minimum of seven (7) years for tax, legal, and insurance purposes
• Communication records: Emails, form submissions, and phone correspondence may be retained for up to three (3) years after your last interaction with us
• Marketing data: Retained until you opt out or request deletion
• Website analytics: Aggregated and anonymized data may be retained indefinitely for analytical purposes

When personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention practices and applicable law.

9. Changes to This Policy

We reserve the right to modify, amend, or update this Privacy Policy at any time, at our sole discretion, without prior notice. Any changes will be effective immediately upon posting the updated Privacy Policy on this page with a revised “Last Updated” date. Your continued use of the Site or Services after any modifications to this Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically for any changes. It is your responsibility to check this page regularly for updates.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

11. Cookie Policy

This section provides additional detail about how we use cookies and similar technologies on our Site.

Types of Cookies We Use

• Essential cookies: Required for the basic operation of the Site, including security, network management, and accessibility. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously. We use Google Analytics and similar services to measure traffic and usage patterns.
• Functional cookies: Enable enhanced functionality and personalization, such as remembering your preferences and form entries.
• Advertising/marketing cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These may be set by third-party advertising partners.

Managing Cookies

Most web browsers allow you to manage cookie preferences through browser settings. You can set your browser to refuse cookies, delete cookies, or alert you when a cookie is being set. Please note that disabling or deleting cookies may affect the functionality of the Site and your user experience. For more information on managing cookies, visit your browser’s help documentation.

12. California and State Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your rights.

We do not sell personal information as defined under the CCPA/CPRA. If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or any other state with applicable privacy legislation, you may exercise your rights by contacting us at the information provided in Section 10 above. We will verify your identity and respond within the timeframes mandated by applicable law.

While our primary operations are located in the State of Michigan, we acknowledge and respect the privacy rights afforded to residents of other states and will comply with applicable state privacy laws to the extent required.

13. SMS and Phone Communication Consent

By providing your phone number to us through our Site, forms, or during the course of service, you expressly consent to receive phone calls and text messages (SMS/MMS) from Prime Restoration at the number provided. These communications may include, but are not limited to:

• Service scheduling confirmations and reminders
• Project status updates and completion notifications
• Emergency service follow-ups
• Invoice and payment reminders
• Customer satisfaction surveys
• Promotional offers and marketing messages

Message and data rates may apply. Message frequency varies based on service activity. You may opt out of marketing text messages at any time by replying STOP to any message or by contacting us directly. Opting out of marketing messages will not affect service-related communications necessary for the fulfillment of active projects. Your consent to receive SMS/phone communications is not a condition of purchasing any goods or services, but certain service-related communications may be necessary for the proper delivery of our Services.

14. Photo and Video Usage Consent

In the course of providing restoration services, our technicians may take photographs and/or video recordings of your property for the following purposes:

• Damage assessment and documentation: To accurately assess, document, and record the condition of your property before, during, and after restoration work
• Insurance claims: To provide visual evidence and documentation to support insurance claims processing
• Quality assurance: To ensure the quality and completeness of our restoration work
• Training and improvement: To train our staff and improve our restoration processes and techniques
• Marketing and portfolio: Photos and videos may be used on our website, social media, marketing materials, and other promotional content to showcase our work (e.g., before-and-after galleries)

By engaging our Services, you consent to the photographing and recording of your property for the purposes listed above. All photographs and videos will be taken of the property and damage only; we do not intentionally photograph personal belongings, identifying information, or individuals without separate explicit consent. If you wish to restrict the use of photographs or videos of your property for marketing purposes, you may notify us in writing at any time and we will honor your request on a going-forward basis. Previously published materials may take a reasonable time to remove. All photographs and videos taken during the course of our Services remain the property of Prime Restoration.