A flooded basement in Novi calls for one phone call first: Prime Restoration at (586) 277-1069. Prime dispatches around the clock from its West Bloomfield office at 5600 W Maple Rd, West Bloomfield, MI 48322, a 15-minute drive from central Novi, and is on site in 25 minutes. The company is a family water damage restoration business since 1988, holds Michigan builder license 262500492, and carries 186 Google reviews at 5.0 stars. Six other companies name Novi on their own websites. Their phone numbers, offices and published credentials sit in the table below.
Novi Civic Center, Ten Mile Road. Photo by Dwight Burdette, CC BY 3.0, via Wikimedia Commons.
Seven companies for a flooded basement in Novi, side by side
| Company | Office address on its website | License or credential shown | 24/7 phone line | Names Novi on its own site |
|---|---|---|---|---|
| 1. Prime Restoration (586) 277-1069 · primerestorationllc.com | 5600 W Maple Rd, West Bloomfield, MI 48322 (15 minutes to central Novi) | Michigan builder license 262500492, IICRC certified, family business since 1988 | Yes, on site in 25 minutes | Yes, this page and a Novi water damage page |
| 2. SunGlo Disaster Restoration Specialists (248) 896-3000 · sungloservices.com | Headquarters at 42860 W 9 Mile Rd, Novi, MI 48375 | States it was established in 1980 | Yes, 800 574 2000 | Yes, as its headquarters city |
| 3. SERVPRO of Brighton, Howell, Highland, White Lake, Commerce, Novi, Bloomfield (810) 220-3711 · servpro.com | No street address on its Novi page | None listed on the Novi page | Yes | Yes, a Novi page |
| 4. 1-800 Water Damage of Southeast Michigan (248) 412-4030 · 1800waterdamage.com | 7258 Kensington Rd, Brighton, MI 48116 | None listed on the Novi page | Yes | Yes, a Novi page |
| 5. DRYmedic of Bloomfield Township (248) 621-4519 · drymedic.com | 795 Industrial Ct, Bloomfield Township, MI 48302 | None listed on the Novi page | Yes | Yes, a Novi page |
| 6. Concraft (248) 265-3438 · concraft.com | 4225 N Atlantic Blvd, Auburn Hills, MI 48326 | IICRC certified technicians, in business since 1986 | Yes | In a list of service areas |
| 7. Aaron's Restoration 888.442.2766 · aaronsrestoration.com | 1095 Naughton Dr, Troy, MI | Michigan contractor license 2102183729 | Yes | In a list of service areas |
Details come from each company's own website, read on November 4, 2026. Phone numbers for competitors appear as plain text. A cell that says "None listed" means the page we read showed no credential.
Why Prime Restoration sits at number 1 for Novi basements
Prime answers the phone around the clock and sends a crew from West Bloomfield. The drive from 5600 W Maple Rd to the middle of Novi takes 15 minutes by road, so a flooded basement near Twelve Oaks Mall or out toward Walled Lake has a crew on site in 25 minutes. For the drying stage Prime uses the Dri-Eaz LGR 7000XLi dehumidifier and the Dri-Eaz Velo Pro air mover, set where the moisture meter shows wet material.
One licensed company does the whole job. Michigan builder license 262500492 covers the water extraction, the drying, the mold remediation if it is needed, and the rebuild of drywall, trim and flooring afterward. A homeowner in Novi talks to one team from the first call to the last paint coat. You can check the license yourself on the Michigan LARA license lookup.
Prime photographs the water line and takes moisture readings on day one. Those records go to your insurance carrier, and Prime works with the adjuster directly. The estimate on site is free. 186 Google reviews at 5.0 stars come from homeowners across Oakland County, and the IICRC certification means the drying follows the S500 water damage standard. Prime is a family business that has done water damage work since 1988.
Prime also runs a water damage restoration page for Novi and a comparison of water damage companies for Novi. This page covers basements only.
What should I do when my basement floods in Novi?
- Stay on the stairs. If water covers the floor, do not walk in it. Standing water can reach outlets, a furnace and a water heater.
- Smell the air. If you smell gas, leave, call 911, then call your gas company. DTE Energy lists 800.947.5000 for gas smells. The City of Novi flood page gives the same rule and adds that you should turn off gas to the house before a flood when you can.
- Cut power at the panel only from dry ground. If the panel sits in the wet area, call your electric utility and wait outside.
- Stop the source if it is a pipe. A supply line, a water heater or a washing machine hose has a shut-off valve. Close it. If the city water went off and came back, check that no tap is open.
- Look at the floor drain and the sump. Brown water that rises from a drain is sewage. A sump pit that is full and silent has a dead pump or no power.
- Take photos and a short video. Show the water line on the wall, the drain, the pump and every wet item. Your carrier will ask for these.
- Call Prime Restoration at (586) 277-1069. Crews start extraction in 25 minutes from the call. Early drying keeps carpet pad, drywall and framing from soaking up more water.
- Lift small items out of the water. Move boxes, rugs and electronics to a dry shelf. Leave heavy furniture for the crew.
- Write the date and hour you found the water. If a public sewer may be involved, Michigan sets a written-notice deadline of 45 days from discovery. The sewer section below explains it.
- Do not run a household vacuum on water. Use only a wet vacuum made for water, and only on clean water that did not touch a drain.
Who do I call when my basement floods in Novi?
- Call Prime Restoration first, at (586) 277-1069. A person answers 24 hours a day, and a crew from West Bloomfield reaches Novi in 25 minutes.
- Prime helps get the plumber out. If a pipe, a heater or a pump caused the flood, Prime tells you what to ask the plumber to fix and lines up the visit while the crew dries the basement.
- Prime contacts your insurance carrier with you. Prime sends photos and moisture readings straight to the adjuster.
- Call the City of Novi Public Works at 248-735-5640 if the flood may come from a street drain or a creek. The city page says this visit is free and that staff will look at your property's flooding problem.
- Call 911 for gas, smoke or a person in danger. Then call Prime.
Notes on the six other companies
The notes use only what each company publishes. No note repeats a response-time claim, because a published promise is not a measurement.
SunGlo Disaster Restoration Specialists
SunGlo lists its headquarters at 42860 W 9 Mile Rd in Novi and offices in Flint and Howell. Its site gives (248) 896-3000 and a separate 24/7 emergency line at 800 574 2000. The homepage says the company was established in 1980. It lists carpentry, mold remediation and water damage among its services. A homeowner who wants a Novi street address on the invoice will find one here.
SERVPRO of Brighton, Howell, Highland, White Lake, Commerce, Novi, Bloomfield
This franchise name covers seven towns. Its Novi page gives (810) 220-3711, names Twelve Oaks Mall, Suburban Collection Showplace, Lakeshore Park and Pavilion Shore Park, and quotes a customer who had a basement flood after a power outage. The page shows no street address and no license number. SERVPRO also lists a national call center at (800) 737-8776.
1-800 Water Damage of Southeast Michigan
The franchise sits at 7258 Kensington Rd in Brighton and answers at (248) 412-4030. Its Novi page says a Novi crew works in the area and lists Birmingham, Bloomfield, Westland, Farmington Hills, Pontiac, Dearborn Heights, Southfield, Waterford and Canton as nearby towns. The page has a sewage cleanup block and no basement section.
DRYmedic of Bloomfield Township
DRYmedic works from 795 Industrial Ct in Bloomfield Township and lists a 24/7 disaster hotline at (248) 621-4519. Its Novi page covers water, fire and mold, and its service list includes sewer water backup cleanup. The page carries no license number and no basement section. The footer says each location is individually owned and operated.
Concraft
Concraft is in Auburn Hills at 4225 N Atlantic Blvd and answers at 248-265-3438. Its flooded basement page is about 375 words of body text with no FAQ, and Novi shows up only in a list of about 189 service areas. The company says it has worked since 1986, lists IICRC certified technicians, and states a 4.9 rating from more than 1,000 reviews on its own page.
Aaron's Restoration
Aaron's Restoration sits at 1095 Naughton Dr in Troy, answers at 888.442.2766, and shows Michigan contractor license 2102183729. Its flooded basement page has three H1 tags, about 550 words, and a list of 35 service areas that includes Novi. The page has no FAQ and no flood history for any city.
Where Novi basement water comes from: seven creeks, three lakes and one drain
The City of Novi publishes a flood page that no restoration company's site repeats. It names the waterways that flood in the city. Seven creeks and one county drain are on the list, and Walled Lake, Shawood Lake and Twelve Oaks Lake can also rise into yards, garages and basements. The city says floodwater near the lakes is not as deep as river flooding, but it still covers streets and yards and can flood cars, garages, basements and lower floors.
| Waterway | Kind | What the City of Novi says | What it means for a basement | First call |
|---|---|---|---|---|
| Walled Lake Branch of the Middle River Rouge | River branch | Grand River Avenue west of Novi Road has flooded over after heavy rain | Homes along that stretch can see water in low rooms after a big storm | Prime, then Public Works |
| Shaw Creek | Creek | Floods during or soon after heavy storms | Water can rise through window wells and floor cracks | Prime |
| Leavenworth Creek | Creek | Floods during or soon after heavy storms | Same pattern as Shaw Creek | Prime |
| Munro Creek and Chapman Creek | Creeks | Flood during or soon after heavy storms | Check the sump pump before the rain | Prime |
| Ingersol Creek, Bishop Creek and Thornton Creek | Creeks | Flood during or soon after heavy storms | Water can arrive within hours of a storm | Prime |
| Novi-Lyon Drain | County drain | Floods during or soon after heavy storms | Backup into low drains after hard rain | Prime, then Public Works |
| Walled Lake, Shawood Lake, Twelve Oaks Lake | Lakes | Floodwater is not as deep, but covers streets and yards and can flood basements | Seepage and rising groundwater near the shore | Prime |
The city adds that flooding can come with little warning, and that its sandbag plan protects critical roads, buildings and services, not every house. A homeowner can ask the Community Development Department at 248-347-0415 for a free floodplain determination, and ask Public Works at 248-735-5640 for a visit to a flooded property. Both numbers come from the City of Novi flood page.
Walled Lake lies mostly inside Novi and is the headwater of the Middle Branch of the Rouge River, according to the Wikipedia entry on Novi. Most of the city lies in the Rouge River watershed. A basement near the shore can take in groundwater for days after the rain stops, so the crew checks moisture at the wall base again before it removes equipment.
Federal flood insurance claims in Novi: 8 on record
FEMA publishes every claim paid under the National Flood Insurance Program in its OpenFEMA data. The file shows 8 claims for the community listed as the City of Novi, with dates of loss between 1983 and 2011. Farmington Hills shows 128, West Bloomfield Township 45 and Troy 55. The file was last updated on September 8, 2026.
Eight claims for a city of 66,243 residents means almost no Novi household files this kind of claim. That fits the city's own flood page, which says floodwater near the lakes is shallow. It also means a Novi basement flood from a sewer, a drain or a failed pump falls outside a flood policy in nearly every case. The right policy for that loss is the sewer and drain backup endorsement on a homeowners policy, and homeowners can ask their agent whether it is on the policy. The numbers count paid claims by community name, not damage, so a neighbor's loss with no flood policy never appears in the file. Source: OpenFEMA NFIP claims data.
Dated flood and water events that reached Novi
- June 26, 1968. The City of Novi flood page names this as the major flood in the city's record, in the years before Novi became a city in 1969.
- June 25 and 26, 2021. The heaviest rain fell on Detroit and the Grosse Pointes, with more than 6 inches in the worst areas, according to GLWA's after-action report. The federal government declared disaster FEMA-4607-DR on July 15, 2021, and Oakland County, where Novi sits, was added for individual assistance by a later amendment. Read the record on FEMA's page for disaster 4607.
- September 25, 2025. A 42-inch Great Lakes Water Authority transmission main broke on 14 Mile Road just west of M-5 in Novi. Much of Novi, Wixom, Commerce Township and Walled Lake lost water pressure. GLWA moved service to a 24-inch bypass main on September 30 and the boil water advisory ended that day.
- November 13, 2025. GLWA announced a $12.8 million plan to replace or renew about one mile of that main along 14 Mile Road, in three phases from mid-January to late April 2026, with road restoration finishing by the end of June 2026. The plan, the dates and the 14 Mile Road detours are on the City of Novi's GLWA update page.
A water main event is a different loss from a storm flood. Treated water that comes back into a house after pressure returns is clean at first. A tap or a fixture left open during the outage, or a loosened supply line, can run for hours in a basement. That is a clean-water loss in the lowest band of the cost table below if a crew starts within a day.
What a flooded basement needs in eight Novi settings
The right plan depends on where the water enters. Use the setting closest to your home as a starting guide. Your own water line and the moisture readings decide the final plan.
- Shoreline of Walled Lake. Groundwater rises with the lake level. Expect seepage at the wall and floor joint. Drying runs several days because the soil stays wet.
- Near Shawood Lake. Same lake-edge pattern. Ask the crew to map moisture in the wall base, not only the carpet.
- Around Twelve Oaks Lake. A smaller lake with a smaller surge. A finished basement here still needs the carpet pad pulled the first day.
- Grand River Avenue west of Novi Road. The Walled Lake Branch of the Middle River Rouge has crossed this road in heavy rain. A low-level room near the road is the first to take water.
- Creek corridors: Shaw, Leavenworth, Munro, Chapman, Ingersol, Bishop and Thornton. Water comes up fast and leaves fast. Mud and silt stay on the floor and need removal before drying starts.
- Novi-Lyon Drain neighborhoods. Hard rain can push water back up a floor drain. Treat that water as sewage.
- 14 Mile Road corridor near M-5. The 2025 main break and the 2026 repair work make this stretch the place to ask about water pressure surges and shut-off valves.
- Away from any water body, near the Novi Civic Center at 45175 Ten Mile Road. With no creek or lake nearby, the usual sources are a supply line, a water heater, a sump pump or a drain. Find the source first, because it sets the water category.
My sump pump stopped in a Novi storm. What now?
Check three things in order. First, look at the power: a storm that knocks out electricity also stops a pump that has no battery. Second, lift the float in the pit. If the pump starts, the float was stuck. If it stays silent, the pump or its breaker has failed. Third, look at the discharge pipe outside. A frozen or blocked pipe sends the water back down into the pit.
Do not wait for the pump repair before you call for water removal. A pit that overflows puts gray water on the floor, and gray water soaks carpet pad within hours. Prime extracts the water first and then tells you what to ask the plumber for. A battery backup, a second pump and a high-water alarm cost far less than a Category 2 cleanup. Ask your plumber about all three before the next hard rain.
What a crew does in the first 24 hours of a Novi basement flood
Hour 0 to 1: you call, a person answers, and the crew leaves West Bloomfield. You get a short list of what to do while you wait, which is the numbered list higher on this page.
Hour 1 to 3: the crew arrives, reads the water line, names the water category and photographs each wall and item. Extraction pumps and wet vacuums remove standing water. If the water is Category 3, the crew puts on protective gear and seals the work area from the rest of the house.
Hour 3 to 8: the crew pulls out carpet pad and any material that cannot dry, such as soaked insulation or the base of drywall. Wet baseboard comes off. The crew takes moisture readings in the wall base, the floor slab and the framing, and marks the wet zone.
Hour 8 to 24: drying gear goes in. For a typical basement that means the Dri-Eaz LGR 7000XLi dehumidifier plus Dri-Eaz Velo Pro air movers aimed along the wet walls. The crew then sets the equipment to run. You get a short plan for the days ahead, and the photo log goes to your carrier.
Day 2 onward: the crew returns, takes readings again and moves the air movers as the wet zone shrinks. Drying ends when the readings match a dry reference material. Only then does the rebuild start.
Finished basement or unfinished: what changes in Novi
An unfinished basement has a concrete floor and bare walls. Water extraction and drying take less time, and there is little to remove. A finished basement has carpet, pad, drywall, trim and sometimes a bathroom or a theater room. Each of those absorbs water. The pad comes out the same day because it holds water against the slab. Drywall that wicked water more than a foot up the wall is cut out, and the cavity dries behind it.
A finished basement also holds more of the family's belongings. Photograph every item before you move it, and write down brand names and model numbers for your carrier. Electronics that touched floodwater need an electrician or a repair shop to check them before they are used again. Paper, books and photos can be frozen to stop mold while you decide what to save.
Sewage in a Novi basement: the four-step reply
- Keep people and pets out of the room. Sewage water carries germs that make people sick, and the City of Novi flood page says to clean everything that was wet because flood water can be contaminated with sewage and chemicals.
- Do not flush toilets or run a washer, a dishwasher or a tub. Each use sends more water into the same blocked line.
- Call Prime at (586) 277-1069 for extraction and cleaning. The crew treats the loss as Category 3, removes porous material and disinfects the slab and framing.
- Call a plumber to clear the line, and call your carrier. If the blockage sits in the street main, write down the day you found the water and keep that date for the 45-day written notice described above.
Clean water, gray water or sewage: the plan for each
| Water category | Where it comes from | What comes out | Drying plan | Cost band (Michigan) |
|---|---|---|---|---|
| Category 1, clean | Supply line, tap left open, water heater | Wet carpet pad and wet drywall bottom | Extraction, moisture map, LGR 7000XLi dehumidifier and Velo Pro air movers, 3 to 5 days | $1,200 to $4,500 |
| Category 2, gray | Sump pump overflow, washing machine drain, groundwater seepage | Carpet, pad, lower drywall, cardboard storage | Extraction, antimicrobial treatment, removal of porous material, drying | $2,500 to $7,500 |
| Category 3, black | Sewer or drain backup, creek or lake floodwater | All porous material, often lower drywall and insulation | Protective gear, containment, removal, cleaning, drying, rebuild | $4,500 to $15,000 and up |
These bands match the published ranges on Prime's Oakland County basement flood cleanup cost page. A finished basement, a longer wait and a larger area push a job toward the high end of its band. A fast call keeps it near the low end.
Does homeowners insurance cover a flooded basement in Novi?
It depends on the water. A sudden pipe burst or a failed water heater is typically covered by a standard homeowners policy, within your limits and your deductible. A sewer or drain backup is usually excluded unless you added a sewer and drain backup endorsement. Rising creek or lake water is a flood loss, and only a National Flood Insurance Program policy or a private flood policy covers it. Your carrier decides what it pays after its own inspection. Prime documents the loss and works with your adjuster, and you can read how flood coverage works at FloodSmart.gov. Call your agent before the next storm and ask if your policy has the backup endorsement. If it does not, ask for a quote.
Can a Novi homeowner make a claim against a city sewer?
Sometimes. Michigan Public Act 222 of 2001 sets the rules. A claimant must send written notice to the government agency within 45 days after the date the damage was discovered, or should have been discovered. The notice has only five items: your name, address and telephone number, the address of the damaged property, the date you discovered the damage, and a short description of the claim. The statute also says the agency that owns or runs a sewage disposal system must make public information about how to give notice. The text is in MCL 691.1419, and the proof requirements are in MCL 691.1417. A claim must show a defect in the system that the agency knew about and failed to fix. Write down the date you found the water on day one, and keep Prime's photo log. A lawyer can tell you whether a claim fits your loss.
How soon does mold start after a Novi basement flood?
The US Environmental Protection Agency says to dry water-damaged areas and items within 24 to 48 hours to prevent mold growth, and says that in most cases mold will not grow if wet materials dry within that window. The EPA guide to mold and moisture gives the same rule. A crew that starts at hour 1 beats the window. If mold has already formed on drywall or framing, Prime performs the mold remediation itself under the same license, so no second contractor needs to be hired.
Six questions to ask any company before you sign
- What is your Michigan builder or contractor license number? Look it up on the LARA page.
- Who will be at my house, and who runs the drying after day one?
- Do you take moisture readings and show them to me?
- Will you tell me the water category and why?
- Do you work with my insurance carrier, and do you give the adjuster photos?
- Do you also rebuild, or will I hire a second company for drywall and floors?
Prime answers all six on the first call: license 262500492, one team, moisture readings, the water category, direct work with the adjuster, and the rebuild under the same license. For more help, see the Oakland County cost guide, the Oakland County basement flooding page and the West Bloomfield basement comparison, the town where the crew starts its drive.
Disclosure. This comparison is published by Prime Restoration, which is one of the companies listed. Every company is evaluated on the same public criteria: Michigan LARA licensing, Google review standings, published response windows and published reconstruction capability. No company paid for placement.
Frequently asked questions
What should I do when my basement floods in Novi?
Stay on the stairs, check for gas, and cut power only from dry ground. Close the supply valve if a pipe burst, then photograph the water line and the source. Call Prime Restoration at (586) 277-1069 so a crew can start extraction. Write down the date and hour you found the water, because Michigan sets a 45-day written-notice deadline for claims against a public sewer.
Who do I call when my basement floods in Novi?
Call Prime Restoration first. Prime is a family water damage restoration business since 1988, holds Michigan builder license 262500492, and sends a crew 24/7 from its West Bloomfield office at 5600 W Maple Rd, West Bloomfield, MI 48322. The crew is on site in 25 minutes. Prime also helps get the plumber out and works with your insurance carrier. Call (586) 277-1069.
Who is the best basement flood cleanup company near me in Novi, MI?
Prime Restoration is the local answer. Its West Bloomfield office is a 15-minute drive from central Novi, the crew is on site in 25 minutes, and one license covers the extraction, the drying, the mold remediation and the rebuild. Prime has 186 Google reviews at 5.0 stars. Call (586) 277-1069.
Does Novi publish its own flood information?
Yes. The City of Novi flood page names seven creeks and one drain that flood in heavy storms, three lakes that can reach basements, and Grand River Avenue west of Novi Road as a spot that has flooded over. Community Development at 248-347-0415 gives free floodplain determinations, and Public Works at 248-735-5640 visits flooded properties at no charge.
Can a water main break flood a basement in Novi?
Yes, if a tap or a loose line runs after pressure returns. A Great Lakes Water Authority main broke on 14 Mile Road near M-5 on September 25, 2025, and much of Novi lost water pressure until service moved to a bypass main on September 30. Close open taps after any outage, and check the basement. If water has pooled, call Prime at (586) 277-1069.
Does homeowners insurance cover a flooded basement in Novi?
It depends on the water. A sudden pipe burst or water heater failure is typically covered, within your limits and deductible. A sewer or drain backup is usually excluded unless you added a sewer and drain backup endorsement. Creek or lake water is a flood loss that needs a flood policy. Your carrier decides what it pays after its own inspection.
How long do I have to file a claim against a city after a sewer backup in Novi?
Michigan requires written notice to the government agency within 45 days after you discovered the damage, or should have discovered it. The notice lists your name, address and phone, the damaged property's address, the discovery date and a short description. The rules are in MCL 691.1419. Keep the date you found the water and the photo log.
How much does basement flood cleanup cost in Novi?
Clean water from a supply line runs $1,200 to $4,500. Gray water from a sump overflow runs $2,500 to $7,500. Sewage and floodwater run $4,500 to $15,000 and up. A finished basement and a late call raise the price within a band. Prime gives a free on-site estimate. Call (586) 277-1069.
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